Maddy Marcus

Master of Organized Chaos

The
Organized

  • Branding

  • Art Direction

  • Project Management

The
Chaos

  • Social Media

  • Content Creation

  • Community Management

organized chaos at work

CREATIVE MARKETING WITH FOCUS ON COMMUNITY ENGAGEMENT

ARG Project

An alternate reality game (ARG) organized with the goal of boosting community engagement for Halloween

  • creative strategy for social media & web

  • project planning & roadmapping

  • organizing events across teams (product, tech, marketing)

Top-performing posts

Game Art Direction

Led creative development of assets for various web games & directed designers to match certain themes

  • provided artistic insight to developers

  • dictated specific styles for game assets

  • produced rough sketches/storyboards for art & development team to follow

immune to 'silence brand'

VARIOUS VIRAL CONTENT PIECES REPOSTED TO POPULAR MEME PAGES